Business English, F.W. King, Units 3-6,


                                   UNIT 3

[6] An enquiry from an import/export agent on behalf of a Client
A. B. White & CO. Ltd. 567 Queen Street
Import and Export      London, EC4 8YH
Directors: A.B. White, 7.0. Pearson     Telephone: 4946130
JR/ph 31 January 197S
The Exaelso Company Ltd. High Uyoombe, Bucks. B34 1WE
We have just received an enquiry from a multi-national  organisation  owning
several luxury hotels in East Africa.   They care opening    hotel  next
springs and have asked us to submit quotations for  furniture  and  fittings
in aooopdanoe with the attached list.
The articles in question must be hard-nearing'and up-to-date in design,  and
delivery by February of next year is essential.   Vill  you  please  let  us
lovm, therefore, whether you will be able to complete,  an  order  for  the.
quantities required-within the time at your disposal.
He will also be glad to have  an  estimate  for  the  number  of  containers
required and the approximate cost of packing.
Please let us have your quotation as soon as possible.
Yours faithfully
A.B. WHITE ASD CO. LTD.

[5] Enquiry from an  export  merchant  who  has  not  been  able  to  obtain
  satisfactory deliveries from his regular suppliers

A.ZIMMERLIA.G.  Import-Export Mschants       ZURICH

Messrs. W.H. Strong ana Co.
73 Crimea Road
London SE25 3NF
Zhgland                                                           23   april
1978
Dear Sirs
We have been given your nane by our aRanclntgis' J.J. Hieller of Basle,  ho
iJifoan us that they have been doing business  with  you  for  sane  fifteen
years. Me asked than if they knew of a manufacturer ho  might  be  able  to
supply at very short notice the articles specified  on  the  enclosed  list,
and they advised us to contact you.
He can explain 1 confidence that our nonnal  supplier  has  rather  let  us
down1 on delivery dates this year, and we are in  clanger  of  getting  Into
arrean^with seine of our overseas contracts.
If. you can supply the goods we require, please accept: this as  our  older.
Payment will be made in accordance with your usual tezms of business.
We hope you will be able to help us In this instance, and can  add  that  if
your products and tanoe are as oompetiti've ae we have been led to  believe,
we will be interested in a long-term contract with you.
We would appreciate a reply by telex.

[4] Enquiry from an import agent in India to a British export manufacturer
                                                                 DYMONT & CO
                                                    General Import Merchants

                                                                    Calcutta

Weatherproof Ltd.        Newtown     Liverpool L30 7KE
We have now been importing your "Litewate" raincoats for a number of  years,
and our trade connections throughout India have  bean  more  than  satisfied
with the garments.
However, two  three Indian manufacturers  have  recently  launched  ultra-
lightweight models, and these are catching en' very fast.   In view  of  the
increased competition this involves, we wander whether you  have  considered
marketing a coat  of  rather  lighter  material  than  the  "Literate",  but
equally waterproof.   A garment of this type would  have  a  large  sale  in
this country if you could offer it at a competitive price, that. is  to  say
not more than 3.50 for a man's model, and slightly less for a woman's.  You
will be interested to learn that raincoats being produced here  suffer  from
one major drawback, namely excessive condensation on the inside surface.
We would be grateful for your preliminary  comnents  as  soon  as  possible.
Yours faithfully

[3] Letter to an agent
JAMES SCOTT
Photographic Dealer DURBAN
J. White  Co. Ltd.
254 Smuts Avenue
Cape  Town                                                           5   May
1979
Dear Sirs
I see fxcm the Camera Review that you  are  the  South  African  agents  for
Messrs. Derby and Sens of London.
Would you please  send  me  price  lists  and  catalogues  for  all  DERVIEW
products you stock, as well as details of discounts and  terms  of  payment.
Are you prepared to grant  special  terms  for  annual  orders  totalling  
35,000 in value?
I would appreciate a visit from your representative when he is next  in  the
Durban area:   perhaps  he  could  bring  sane  samples  of  DERVIEW  colour
transparencies, which are attracting a good deal of Interest here.
I look forward to your reply. Yours faithfully
[2] From an Australian engineering concern to a British supplier
THE JAMESON CONSTRUCTION
CO,PTY.
Harbour Road MElBOURNe, AUSTRALIA
HS/ja 25 Jun 1978
The Aluminium Alloy Co. Ltd. 79 Prince Albert St. Birmingham B21  8DJ  Great
Britain
We have seen your advertisement in The Metal Worker, and would  be  grateful
if you would kindly send. us details of your aluminium fittings.
Please quote us for the supply of the items listed on the  enclosed  enquiry
fon, giving your prices, c.i.f. Melbourne.   Will you please also  indicate
delivery tines, your terms of payment, and details of discounts for  regular
purchases and large orders.
Our annual requirements for metal fittings are considerable, and we  may  be
able to place substantial orders with you if  your  prices  are  competitive
and your deliveries prompt.
We look forward to receiving your quotation.
Yours faithfully
 THE JAMESO CONSTRUCTION CO. PT.
[1] From a French importer of fashion goods to a British exporter
FOURNIER ET CIE
Imfwrlfrs of Fasliimi Goods                               Avenue Ravigny  14
PARfS                                           Paris XV
JdP/AG      12 October 1978
The Western Shoe Co. Ltd. Yeovil. Somerset S19 3AF
ENGLAND
Dear Sirs We have heard from the British  Embassy  in  Paris  that  you  are
producing for export hand-made shoes and gloves in natural materials.
There is a steady demand in France for  high-quality  goods  of  this  type.
Sales are not high, but a  good  price  can  be  obtained  for  fashionable,
designs.
Will you please send us your catalogue  and  full  details  of  your  export
prices and terms of payment, together with samples of leathers used in  your
articles and if possible, specimens of some of the articles themselves.
We are looking forward to hearing from you.Yours faithfully FOURNIER ET  CIE
SA

                                   UNIT 4

[1] Reply to letter no. 2, page  23  Aluminium  Alloy  Co.  Ltd.  Birmingham
         79  Prince  Albert  St.    Birmingham  B21  8DJ     Great   Britain
                   The       Jameson       Construction       Co.       Pty.
2            July            1978                   Harbour,            Road
             Melbourne  Australia                       We  thank  you  for
your letter of 25 June, and are glad  to  inform  you  that  all  the  items
listed in your enquiry are in stock We are enclosing a pro  forma  invoice
for the aluminium fittings you are interested in: if you  wish  to  place  a
firm order, will you please arrange for settlement of the invoice  by  draft
through your bank, and advise us  at  the  same  time.               We  can
guarantee  delivery  in  Melbourne  within  3  weeks   of   receiving   your
instructions.   If you require the items urgently, we will arrange for  them
to be sent by air, but this will, of course, entail higher freight  charges.
            We are enclosing details of our terms of payment, and  would  be
happy to discuss discounts with you if you would  kindly  let  us  know  how
large yow orders are likely to be.                             We  are  also
enclosing a copy of the report, which appeared in the  Haroh  issue  of  The
Metal Worker, on our ALUUOZ fittings.               We are  looking  forward
to hearing from you, and assure  you  that  your  orders  will  receive  our
immediate attention.
Yours faithfully

[2] Reply to letter no. 3, page 24
J. WHITE & CO. LTD.
Photographic Supplies                               CAPE TOWN
           7 May 1978
James Scott
Photographic Dealer
Durban
Dear mr Scott
Many thanks far your letter of 5 May. We are interested  to  hear  that  you
saw our advertisement tn the Camera Review, and appreciate your interest  In
the DEEWIEK products we stock.
Wfe are enclosing our Terms of Business, where you will find details of  our
quarterly discounts, and our price list for the complete  range  of  EERVtEW
products.  you will see, we can grant special  leans  for  orders  of  the
value you mention.
I will be in Durban lyself on 17 May, and will be happy to call  on  you  at
any time in the afternoon. Perhaps you would like to  let  he  kno  whether
this is convenient. I will, of course, bring the complete  range  of  LtWIEW
colour transparencies, which are described 1 the  catalogue  we  have  sent
you today.
I am locking forward to meeting you. Yours faithfully

[3] Suggested reply to letter no. 6, page  27  which  was  an  enquiry  made
  through a buying agent
The Excelso Company Ltd.
Specialists in Modern Design      Directors: J. Corner, B. Edge
High Wycombe, Bucks.
Telephone: 04946130
Our RefiH/flSO Your Ref-.JR/ph    3 February 1978
Attention Miss Jennifer Ring, Overseas Dept.
A.B. White & Co. Ltd.
 567 Queen Street
 London EC4 8YH
Dear Sirs
We thank you for your enquiry of 31 January, and can confirm  our  telephone
conversation of yesterday, in which we informed  you  that  we  can  deliver
part of the goods required from  Stock,  in  accordance  with  the  enclosed
detailed offer.   Por the  balance  we  would  require  approximately  three
weeks from the date of receiving your confirmation that this arrangement  is
acceptable.
Prices as quoted are f.o.b. London.
Packing in wooden cases.
Delivery as specified above.
Payment against documents, by banker's draft.
We hope your client will find our terms  and  delivery  dates  satisfactory,
and we can assure you that yon  may  count  on  our  full  co-operation  and
attention in this matter.
Yours faithfully

[4] Dear Sirs
We are very glad to have your letter of 1 December  and  to  hear  that  you
have been receiving enquiries about  our  Weatherproof  coats.  The  Utewate
range you mention has been a great success wherever it has been  introduced,
and we are already exporting it to several tropical countries, in both  Asia
and Africa. Unlike  many  waterproof  coats,  the  Utewate  does  not  cause
excessive condensation on the inside surface, and so would be  suitable  for
your climate. We can quote you the following prices:           f      p
250           Litewate           coats,           women's,            medium
         375      00      250                                       small
         375      00      250                         men's,        medium
       493      75      250                                         small
     431 25
      F.O.B. Liverpool                                     1,675 00  Freight
Liverpool-Calcutta
50                               20                                Insurance
             18 30
                 1,743   50
We will be able to ship the raincoats within 2-3  weeks  of  receiving  your
order.
We are grateful to you for your suggestion concerning  an  ultra-lightweight
coat for the Indian market, and are pleased to inform you that we have  been
looking into the question of a suitable material  for  some  time  now.  Our
Research Department assure us that they will have a model ready in the  very
near future, and we will come back to the matter as soon  as  we  have  some
definite news for you.
We are enclosing full details of our terms of business, and  have  sent  you
by separate post a set of descriptive  brochures  of  our  products,  and  a
supply of sales literature.
We look forward to hearing from you again.
Yours faithfully
[5] From a manufacturer to a large retailer
MODERN PLASTICS LTD.
Manufacturers of Plasticware   Melox House
           PORTSMOUTH
RBG/hk           12 January 1978
Messrs. L. Thoms & Son
 150 Beachview Avenue
 Bournemouth H77 60P
Dear Sirs
We are very pleased to have your enquiry, and are enclosing  the  price-list
you requested, together with our terms of sale.
As you have evidently realized, plastic kitchenware Is here to stay -it  has
already ousted heavy and expendable metal, glass and china from  the  modern
kitchen.   Dealere who have  displayed  our  brightly  coloured  range  have
reported good sales even in the present  season,  when  hardware  sales  are
usually at their lowest.
After studying our prices and our  liberal  teme  to  the  trade,  you  will
understand why we are working to capacity  to  meet  the  demand.  We  would
advise you, therefore, to let us have your order by the end  of  the  month,
as this will enable you to have stocks of our attractive lines by Easter.
We look forward to the opportunity of being of service to you.
Yours faithfully
P.P. MODERN PLASTICS LTD.

[6] Dear Sirs
In your letter of 1 May you ask us to send  you  samples  ot  ow  rubberised
floor coverings tor use on rough surfaces. We appreciate your interest,  and
have today despatched a range of qualities which we have selected  specially
to meet your needs.
All of these materials are robust  and  hard-wearing,  and  we  particularly
recommend no. 7COMPOwhich  is  a  synthetic  substance  developed  by  our
research department to withstand the wear  and  tear  of  rough  and  uneven
floors.
Please give the samples any test you wish: we are confident that  they  will
stand up to the roughest handling.
Our price-list is enclosed with this letter, together with our trade  terms,
as we think you will need these when you have completed your tests. It  will
be a pleasure to quote you terms lor contact  supplies,  and  our  technical
representatives are at your service at all times.
Yours faithfully



A request for a special discount may call for some thought, and  a  counter-
proposal may be made in reply, as in letter no. 7.
[7] Dear Sirs.
Many thanks for your letter of 15 July, in which you ask  us  for  an  extra
discount of 24% over and above the usual trade discounts in connection  with
your order for 30,000 envelopes no. 2M.
While we appreciate your order, we feel we must point out  that  our  prices
have already been cut  to.the  minimum  possible,  and  that  envelopes  are
unobtainable elsewhere at these rates.
However, we woutel be willing to allow you a special 2-4%  discount  if  you
could see your way to increasing your order to 50,000.
We await your reply. Yours faithfully


[8] Offer of Brazilian coffee Dear Sirs
You will be interested to hear that we have been able to  obtain  a  further
supply of Brazilian coffee of the same quality as that we supplied you  with
last year. The total consignment is only 10,000 kg., and we are  pleased  to
offer it to you at 60p per kg. With the increases in freight  charges  which
become effective next month, the next consignment will be rather dearer,  so
we recommend you to take advantage of this offer, which  is  firm  for  five
days only, and to telex your order without delay.
Yours                                                             faithfully

[9] French wine exporter's offer to British importer Dear Sirs
Messrs. Hankinson and Co. of Towgate St.,  with  whom  we  have  been  doing
business for a number of years, have informed us that you will  probably  be
replenishing your stocks of French white wines in the near future.
You will already know that we had an exceptionally good season in 1973,  and
that the fine quality of our white vintages of that year  is  renowned  both
in your country and in ours.
We are now shipping these wines, and would be very glad to  welcome  you  as
customers. Our full export price-list is enclosed,  but  we  would  like  to
draw your attention particularly to our
White Bordeaux     @ 60.00 per gross bottles, and
 Sauteme           @ 70.00                ,,         ,,
These wines have always sold very wett in Britain,  and  the  prices  quoted
above for bulk purchase will  enable  you  to  sell  at  highly  competitive
prices, while obtaining a good margin of profit.
We will be pleased to supply you  with  a  first  order  against  settlement
within 30 days  of  date  of  invoice,  and  with  21%  discount.  Immediate
shipment from Bordeaux Is guaranteed.
We advise you to place your order promptly,  since  we  expect  considerable
response from other foreign customers to this special offer.
Yours faithfully

[10] Fruit broker's offer to wholesaler Dear Sirs
Confirming our telephone conversation of this morning, we are pleased to  be
able  to  offer  you  the  following  South  African  fruit,  which  arrived
yesterday with the S.S. Durham Castle:
300 boxes 'Early Rivers' plums               0.55 per box
100 boxes 'Golden Glory' peaches           1.10 per box
200 boxes 'Prime Yellow' apricots           0.50 per box.
These brands are well known to you, and the consignment in question is  well
up to the high quality of previous years. The fruit  is  excellently  packed
and would reach you in perfect condition.
We would be glad to send the goods by rail on receipt of your  order,  which
should be sent by telephone or telex. The price includes  carriage,  and  is
firm for 24 hours only. Yours faithfully

[11] Battery manufacturers offer to overseas dealer
           NIPPONEX ELECTRICS
           TOKYO, JAPAN
Amperlite Ltd.
146 O'Leary St.
Dublin 2
Ireland                                                         27  December
1978
Dear Sirs
DRILITE BATTERIES
Improved methods of production enable us to offer you our range  of  Drilite
batteries at a reduced price for large quantities.
Details of the new prices for your market are enclosed,  and  you  will  see
that the average price reduction is 5%.  As our  prices  are  quoted  c.i.f.
Dublin, you will agree that  they  are  considerably  lower  than  those  of
manufacturers of similar batteries, both here in Japan and elsewhere.
The quality of our products remains the same -  only  the  finest  chemicals
are used.   The new  prices  are  for  minimum  orders  of  1,000  and  are
effective as from 1 January.   Immediate  despatch  is  guaranteed,  and  we
hold ample s tocks.
We appreciate your past custom, and look forward to  supplying  you  in  the
new year at the new prices.
Yours faithfully

[12] Circular from a large store informing customers of sale of stocks
at reduced prices Dear Sir or Madam
On 1 June this year we are moving to larger and more modem premises at  nos.
50-55 Oxford Street. Our business has grown so considerably in recent  years
that we can no longer provide our customers with the service we are used  to
giving them in our present building.
In view of this move we are selling off our entire stock at greatly  reduced
prices to save us the trouble and expense of packing and removal.
Come and visit us any  day  next  week.  The  sale  will  last  for  7  days
onlyless it stocks are cleared sooner. This is an  exceptional  opportunity
for you to obtain real bargains: reductions range from  15%  to  30%,  while
certain surplus lines will be going at up to 50% off list prices.
Don't miss this chance! Our doors open at 9 a.m. on Monday 20 May.

[13] Offer of special trade discount Dear Sirs
In last summer's exceptionally fine weather we were so overloaded with  late
orders from most of our regular customers that we were unable to  keep  pace
with the demand.
While we understand our customers' tear of overstocking, we  are  sure  they
will appreciate our position when we are suddenly flooded with urgent  last-
minute orders.
To encourage all customers to lay in a good opening stock this year, we  are
prepared to offer a special trade discount of 4% on  all  orders  over  500
net value received before the end of the month.
Help us by helping yourselves!
Yours faithfully

[14] Wholesaler's special offer of woollen blankets Dear Sirs
A few weeks ago we were fortunate enough to have the  offer  of  the  entire
stock of the Hartley Blanket Company, which has now  ceased  to  manufacture
woollen products. We took advantage of  this  exceptional  opportunity,  and
are now in a position to offer these famous  all-wool  blankets  well  below
the market price.
This is a 'once-in-a-lifetime' opportunity, and we expect to dear our  stock
in a few days.
We must ask you, therefore, to give the enclosed  special  price  list  your
immediate attention and to let us have your order at once.
Orders will be executed in strict rotation and can only be accepted as  long
as stocks last. Yours faithfully
[15] Specimen of a follow-up letter to a distributor  to  whom  a  catalogue
was sent in response to his enquiry.
Dear Mr Morton
You wish to modernise your store-rooms with  the  most  up-to-date  shelving
system yet devised: that is clear  because  you  asked  for  our  catalogue,
which was sent to you earlier this month.
The next step lies, of course, with you. You could have a  demonstration  of
the fitting of the lockshelf system in  your  own  store-room,  or  see  the
combined units here in our showrooms.
You could test for yourself the wonderful adaptability of our system to  all
storage problems, by sending us a trial  order  for  one  5  metre  section,
which comprises three units. Or if you have any special  problems,  you  are
welcome to our advice without any obligation.
You may be sure that whichever of our services you decide to use,  you  will
receive our immediate attention. Yours sincerely




	

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