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UDC 338.27
08.00.00 Economic sciences
METHODS AND TOOLS OF STRATEGY PLANNING
Gayduk Vladimir Ivanovich Dr.Sci.Econ., Professor SPIN-kod: 2347-1070
Kuban State Agrarian University, Krasnodar, Russia
Takakho Eldar Eristemovich postgraduate student
Kuban State Agrarian University, Krasnodar, Russia
The principles and the methods of strategic planning were shown in the article. We have investigated the tools of strategic analysis, strategy development and enterprise strategic plan. In the implementation of the strategic planning process - the strategic development of the company - we use the analysis of internal and external environment: PEST-analysis, five forces model of Michael Porter, administrative examination, analysis of the value chain by M. Porter and system management analysis of Mc Kinsey CVP-analysis (Cost - Volume - Profit), SWOT-analysis. On the basis of the analysis of the companys internal and external environment, as well as the SWOT-analysis, we have proposed a business strategy. Among all the methods of portfolio analysis in strategic planning, the authors identify three of the most famous ones: the method of the Boston Consulting Group (BCG); model of McKinsey; Model of ADL / LC (a concept of life cycle). We have also substantiated a comprehensive strategic plan, as well as its system implementation and management, because the previously developed strategy was a generalized idea of the direction of the organization. The research made by the authors was based on the use of the following groups of methods: target program; economic-mathematical methods (simulation of queuing systems, theory of production functions, dynamic modeling) and methods of network planning
Keywords: METHODOLOGY, STRATEGIC ANALYSIS, COMPETITION, VALUE CHAIN, SWOT-ANALYSIS, BUSINESS STRATEGY, STRATEGIC PLAN
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